Raising the Bar

van_gogh_sower_with_setting_sun

Vincent Van Gogh, Sower at Sunset

Much of my career, I’ve used my enthusiasm and communication skills to champion products or causes. Naturally, I gravitate toward gigs that allow me to promote matters I genuinely support. So, I’ve had some fulfilling jobs.

Along the way, I’ve witnessed some colleagues working without much gusto. From my vantage point, this seems to happen when there is a lack of authenticity in the company or cause. Does this happen in the wine world? You betcha.

My latest article for Nomacorc calls for greater accountability and truth in winery marketing. Here’s that piece. Thanks for reading.